LUXEMBOURG, (路透社) – 由于竞争对手寻求进军条纹鞋和服装市场，阿迪达斯未能在欧盟范围内扩大其三条纹符号的商标保护范围。,,en,阿迪达斯试图建立一个更广泛的商标，用于“在任何方向上应用于产品的三条相等宽度的等距等距条纹”。,,en,这家德国体育用品公司为其倾斜的三条纹标志提供商标保护,,en,“判决结果并不影响我们使用和保护三条纹的能力,,en.

Adidas had tried to establish a wider trademark for “three parallel equidistant stripes of equal width applied to the product in whichever direction.”

The German sporting goods company has trademark protection for its slanted three-stripe logo.

“The verdict does not affect our ability to use and protect the three stripes,“一位发言人说,,en,体育用品行业的商标和专利纠纷有所增加，因为最大的竞争者试图区分他们的产品并证明高价定价,,en,备受瞩目的案例包括阿迪达斯与Skechers USA和Nike对抗Puma的冲突,,en,周三的裁决可能削弱阿迪达斯品牌的价值,,en,目前值得,,en,根据David Haigh的说法,,en,咨询公司Brand Finance首席执行官,,en.

The sporting goods industry has seen a rise in trademark and patent disputes as the biggest players try to differentiate their products and justify premium pricing.

High-profile cases have included Adidas clashing with Skechers USA and Nike taking on Puma.

Wednesday’s ruling could erode the value of the Adidas brand, currently worth $14.3 十亿, according to David Haigh, chief executive of consultancy Brand Finance.

“这个名字更重要，但可识别的三条纹也是识别的主要因素,,en,阿迪达斯股价下跌,,en,格林威治标准时间,,en,真正的条纹,,en,欧盟总法院表示已维持原判,,en,欧洲知识产权局的决定,,en,EUIPO,,eu,取消之前接受的商标,,en,阿迪达斯注册的,,en,用于服装,,en,鞋类和头饰,,en,在与阿迪达斯长达十年的争执之后，该商标受到比利时Shoe Branding Europe的挑战,,en,“他说.

Adidas shares were down 1.8% 在 1210 GMT.

TRUE STRIPES

The General Court of the European Union said it had upheld a 2016 decision of the European Intellectual Property Office (EUIPO) to annul a previous acceptance of the trademark, which Adidas registered in 2014 for clothing, footwear and headgear.

That trademark was challenged by Belgium’s Shoe Branding Europe after a decade-long dispute with Adidas.

同一个欧盟法院去年使Shoe Branding自己的双条纹商标无效,,en,说条纹与阿迪达斯的条纹太相似了,,en,鞋子品牌买了帕特里克,,en,并称它是欧洲最古老的运动品牌,,en,帕特里克的鞋子和衣服上有两条纹,,en,虽然它们与阿迪达斯鞋的方向相反,,en,阿迪达斯需要展示三条平行条纹,,en,无论产品的方向如何,,en, saying the stripes were too similar to those of Adidas.

Shoe Branding bought Patrick, which was founded in 1892 and says it is the oldest sports brand in Europe, 在 2008. Patrick features two stripes on its shoes and clothing, although they slope in the opposite direction to those on Adidas shoes.

Adidas needed to show that three parallel stripes, regardless of direction on the product, 基于其使用，欧盟在整个欧盟中获得了“独特性”，因此消费者天生就知道产品来自阿迪达斯，并且可以将其与其他公司的产品区分开来。,,en,法院表示，商标不是一种模式，而是一种“普通的比喻商标”，考虑到涉及颜色的具体用途是不相关的。,,en,这仍然可以诉诸欧洲法院,,en,该声明在一份声明中表示，该裁决并未影响该商标在欧洲的其他受保护用途,,en.

The court said the mark was not a pattern but an “ordinary figurative mark” and it was not relevant to take into account specific uses involving colors.

阿迪达斯, which can still appeal to the European Court of Justice, said in a statement the ruling did not impact other protected uses of the trademark in Europe.

“虽然我们对这个决定感到失望,,en,我们正在进一步评估它，并欢迎法院给予我们有用的指导，以保护我们在未来的任何方向上应用于我们产品的3条纹标记,,en,“ 它说,,en,法院称，阿迪达斯已提供有关该商标在五个欧盟国家使用的证据,,en,但不是整个集团,,en,吉尔特格拉斯,,nl,艾伦的知识产权律师,,en,在布鲁塞尔的Overy,,en, we are further evaluating it and are welcoming the useful guidance that the court will give us for protecting our 3-stripe mark applied to our products in whichever direction in the future,” it said.

The court said Adidas had provided evidence related to the mark’s use in five EU countries, but not throughout the bloc.

Geert Glas, an intellectual property lawyer at Allen & Overy in Brussels, 该决定似乎更多地基于程序，阿迪达斯应该能够提供证据表明三条纹在欧洲具有独特性,,en,“这对阿迪达斯来说是一个挫折,,en,但它不应该是他们三条纹商标的终结,,en,“格拉斯说,,en,在涉及大型体育用品的其他案件中,,en,耐克去年提起诉讼指控德国竞争对手Puma未经授权使用专利运动鞋技术,,en,还有一个美国,,en.

“It’s a setback for Adidas, but it shouldnt be the end of their three stripes trademark,” Glas said.

In other cases involving the big sporting goods players, Nike last year filed a lawsuit accusing German rival Puma of using patented athletic shoe technology without authorisation.

And a U.S. 上诉法院称阿迪达斯可以保护其斯坦史密斯网球鞋免受所谓的Skechers仿冒品的侵害,,en,但Skechers可以卖出另一款模仿阿迪达斯的三条纹,,en,法官拒绝了阿迪达斯阻止斯凯奇销售运动鞋的努力，该运动鞋抄袭了其“弹簧刀”的概念,,en,www.cnbc.com,,en,阿迪达斯因欧盟申请延长三条纹商标而失败,,en,卢森堡,,en, but that Skechers could sell another mimicking Adidas’ three-stripes.

在 2017 a U.S. judge rejected Adidas’ effort to block Skechers from selling athletic sneakers that it said copied its “Springblade” concept.

 

 

源: www.cnbc.com