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China Bids to Lead World Agency Protecting Intellectual Property

“Why would you want to put the fox in charge of the henhouse?” says one American expert.   Of all nations, China has been perhaps the most aggressive in stealing intellectual property, especially from U.S. companies—a key issue in U.S. President Donald Trump’s trade war…

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Copyright

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David Gilmour in legal fight with composer of French SNCF train jingle

Michaël Boumendil has appealed court decision to throw out his case against the Pink Floyd guitarist for alleged misuse of music.   David Gilmour is in a legal battle with the composer of a ubiquitous jingle that plays at French train stations, Télérama reports. Gilmour…

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Patent

Interbrand Number 1 Brand

Geser Coca-Cola, Apple Jadi The Most Valuable Brand di Dunia

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Interbrand, sebuah perusahaan konsultan brand merilis daftar tahunan Best Global Brand yang sudah ada sejak tahun 2000. Untuk tahun ini, perusahaan raksasa asal Amerika Serikat Apple sukses menggeser perusahaan minuman Coca-Cola dari posisi nomor 1. Tidak hanya menggeser, nilai brand yang juga dihitung dari performa…

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Tarian Nike dengan Konsumen

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Seiring dengan perjalanan waktu banyak pengalaman dan cerita yang kita temui. Pengalaman yang baik akan menjadi sumber motivasi sebagai pendorong menjadi lebih baik. Pengalaman yang buruk menjadi sumber pembelajaran dan perbaikan dari situasi saat ini. Dalam kesempatan ini, Marketeers membagikan  100 Classic Marketing Stories sebagai…

vespa

Vespa 98 Masuk Diantara 12 Best Industrial Designs of The 20th Century

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Sebuah penelitian yang dilakukan oleh CNN telah menunjukan Vespa 98 sebagai salah satu desain industri terbaik abad ke-20. Meskipun ada banyak orang di luar sana yang tidak pernah ingin terlihat mengendarai Vespa, sejatinya skuter asal Italia ini memang menjadi salah satu ikon dan trend setter…

Closeup of American Football on Field

Manziel Scores Trademark Rights to “Johnny Football”

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The USPTO has denied an investment firm’s trademark application for “Johnny Football,” paving the way for Johnny Football himself to use the name. Johnny Manziel, winner of the 2012 Heisman Trophy , is seeking to federally protect the Johnny Football trademark through his company, JMAN2…

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David Gilmour in legal fight with composer of French SNCF train jingle

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Michaël Boumendil has appealed court decision to throw out his case against the Pink Floyd guitarist for alleged misuse of music.   David Gilmour is in a legal battle with the composer of a ubiquitous jingle that plays at French train stations, Télérama reports. Gilmour…

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China Bids to Lead World Agency Protecting Intellectual Property

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“Why would you want to put the fox in charge of the henhouse?” says one American expert.   Of all nations, China has been perhaps the most aggressive in stealing intellectual property, especially from U.S. companies—a key issue in U.S. President Donald Trump’s trade war…

Adidas Logo

Adidas loses EU bid to extend three-stripe trademark

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LUXEMBOURG, (Reuters) – Adidas has failed in an attempt to broaden trademark protection for its three-stripes symbol in the European Union as rivals seek to muscle into the market for striped shoes and clothing. Adidas had tried to establish a wider trademark for “three parallel…

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Litigation Usually Isn’t the Solution But Sometimes It Totally Is

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Win or lose, your attorney is costing you hundreds of dollars an hour.   Litigation is often the first impulse when someone takes an action against your business interests, but it isn’t always the right approach. When a business partner, client, supplier or purchaser does…

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